A Humanistic Perspective in Business

All businesses are in the business of solving problems. And if they aren’t, they aren’t in business.

Lots of people start businesses to make money. And that’s a fine motive.

But people won’t give you money unless you help them solve a problem.

It’s all about your customer and their needs as humans.

However, it’s also important to keep in mind that your customers aren’t the only humans impacted by your business.

Your employees are too.

Your suppliers are.

The people who provide the raw materials your suppliers use are humans too as are the people who live where the raw materials are sourced. 

A humanistic perspective helps you see the entire chain of humans who are impacted by your business. 

It’s a bit mind blowing to take it all in.

It is also a huge responsibility. 

The question that is asked by all humanists in business is how can I run my business in a way that benefits every human in the chain, including myself? 

 Humanism in business is a perspective worth cultivating.